When the typical buyer looks at an online listing, the first thing they do is look at the photo, according to Michael Seiler, founder and director of the Institute for Behavioral and Experimental Real Estate at Old Dominion University at Norfolk, Va. “We find that the photo is overwhelmingly viewed first,” concludes Seiler’s study, “Toward an Understanding of Real Estate Homebuyer Internet Search Behavior: An Application of Ocular Tracking Technology.”
Photos are overwhelmingly viewed first in real estate listings. Agents that just can’t find the time to photograph their listings, an alarmingly common occurrence, and rely on a pithy description instead, may reconsider that behavior in light of the fact that most internet home shoppers won’t even look at listings without photos. Even when a listing includes photos, 40 percent of all participants don’t even look at the agent remarks section.
According to a 2010 Redfin study, homes that are professionally photographed sell for at least $934 and as much as $18,819 more than homes photographed by an amateur. The study also shows that homes photographed by a professional garner 61 percent more online views. Professionally-photographed homes sell for up to $19,000 more. Read the original article here.
Turn browsers into buyers by showing potential customers your products in their best light, including how they can be used or worn. This helps to put the images into a lifestyle frame of mind for customers, who can then identify with the usage of the item, or move on to another brand. But, before you just grab your phone and begin taking pictures of your goods while brunching, or at a cool art wall across the street, know this: 67% of consumers consider image quality “very important” when making a purchase online - that's why professional photography is important.